I worked at a large mortgage company as a VP of Software Development, and to lighten the mood, I would bring homemade fudge for the hundreds of IT people to share every Friday. We appropriately called this "Fudge Friday". At first, I would leave the fudge in my office - being the new person to the team and trying to learn as many faces as I could, it provided a reason for people I wouldn't typically interact with on a daily basis to stop by and talk. I met a LOT of people this way.

This went on for many months...every Friday. Over the course of a year we determined that over 250 pounds of fudge were consumed by the team - which had doubled in size to over 1000 people. Somewhere in there, a lady asked me if I had ever made it without dairy. I said no, and she provided some potential substitute ingredient suggestions. It took some time, but eventually we dialed-in our dairy-free vegan recipes and now it will knock your socks off.

People continued to suggest turning my passion into a business, and we finally made the leap. We started selling at farmer's markets (still do), charity events, corporate events, and today, over 90% of the fudge we sell is dairy-free and uses vegan ingredients. We're always taking suggestions for new flavors, and provide the best level of care and customer service. The dream is to one day own a brick-and-mortar location that rivals what you get on Mackinac Island. The fudge itself already does :).